The National Museum of Beirut is an extraordinary and sensational space where merging the cultures of Roman Empire and Phoenicians exalt a unique experience.

The museum has no brand identity aside from its very old logo used on several supports.

This initiative and self-owned project was to give a new life and image to the most famous and important museum in Lebanon. 

The project did not stop at developing the main identity, but it consisted on pushing further the possibilities to use this building also as a multi-cultural space with a new strategy development.